In conducting some research for a Masters assignment this evening I was thrilled to come across a new documentary available to view for free online called ‘Design the new business’.
Created in the past couple of years by 6 Master of Strategic Product Design students at the TU Delft in The Netherlands, the short documentary examines how the business and design worlds are joining forces by bringing together an international collection of design service providers, education experts and businesses that have incorporated design as a part of their core approach. It features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship and how it needs to continue evolving to meet tomorrow’s challenges.
The description on the official website for design the new business, captures the essence of the doco most articulately:
‘As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.’
What a fantastic project. I’d love to be part of something equally inspiring and engaging one day.
For more information, to watch the trailer and the documentary itself (which is also available with subtitles in several languages), visit www.designthenewbusiness.com